RKMA Market Research Handbooks

Research on consumer and B2B markets, including market forecasts, sector trends, statistics, and relevant associations. Current handbooks include: Business-to-Business Marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet & Mobile Web; Entertainment, Media & Advertising; Healthcare Business; Leisure Business Markets; International Consumer Markets; Restaurant, Food & Beverage Market; Retail Business, Sports Marketing; and Travel & Tourism Markets.