American Marketing Association

The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers. With content coming from scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a perspective that understands how marketers are expected to provide both solutions for today and solutions for tomorrow.

Database
Subject: 
Social Sciences
Management
Alternate Title: 
AMA